Whether she’s hosting her Heart radio show, or presenting on TV, Emma Bunton is one busy lady. We caught up with her to chat family life, fashion secrets and why her other half Jade is very hands on with her latest project…
You’re launching a new girls’ clothing collection for Argos. Are you excited?
I can’t wait! We’ve gone really party this time around. Obviously I’ve got two boys [Beau and Tate] so I’m at parties and play dates all of the time and see the boys skidding round on the floor – whereas for girls it’s all about adding a bit of sparkle and glamour, while keeping it stylish.
Does designing for girls make you broody for a daughter?
The thing is my boys are very in to fashion. Beau’s great with colours and putting outfits together – I even ask him what he thinks when I’m getting ready. (Laughs) My little man is always helping me out! And even though Tate’s already three I can tell he enjoys it. So I don’t think about having a daughter just yet, as Tate is still my baby.
Does your partner, Jade, help you with the designs?
Absolutely. Jade is very good at it and has a great eye. He’s very much involved and comes to all of the meetings and really helps out.
Would he ever go shopping for you?
I don’t know if he’d go there – but he’s very good at helping. And he’s one of those people who can put on anything and still look cool.
Are you a high street girl, or a fan of designers?
I’m such a mix. The high street is brilliant and so fashionable, so I’m a big fan. Nowadays you don’t have to wear ridiculous amounts of money to wear something that’s just come off the catwalk, as everyone’s doing it so well. But – I have to say – with shoes I tend to go a bit more high fashion.
You and Jade have been together for years. What’s the secret to your long-lasting relationship?
We’re just great friends. We talk a lot, we laugh all the time and we get on so well. I feel very lucky. I think I fell in love with him when I first met him.
It was love at first sight…
Yes. For both of us it was just immediate and we knew we’d end up together. It was lovely.
Emma is launching a new 26 piece girls’ clothing collection for Autumn/Winter 2014, designed exclusively for Argos.