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We’ve all heard it — a picture is worth 1,000 words. As an aspiring pop star, Victoria Beckham wanted to be as famous as Persil Automatic (the Tide detergent of Europe), a bon mot recounted by countless media outlets. Now, Beckham is expressing the thought visually, by putting a graphic that nods to Persil’s packaging — without copying — on a T-shirt.

Such is the ebullience of the designer’s Victoria Victoria Beckham line, particularly this season. “We have lots of fun with it,” Beckham said during a walk-through. Conversation prints — a feisty fruit basket motif and “cocktails” featuring undrinkable but pretty nonalcoholic concoctions photographed in her studio — were blown up and splashed across dresses and separates cut simply with a hint of the Sixties. Then there was the denim, recently folded from its former stand-alone positioning into VVB. The news here was in patchwork looks, inspired by a scarecrow Beckham said she encountered during a visit to a Los Angeles-area pumpkin patch — no kidding. Yet lest the revelry overwhelm, she offered moments of calm as well in pinstripes used unexpectedly, on, for example, a spunky T-shirt dress. And like Persil, it’s all got to perform for the customer. “It’s about getting the balance of the fun and making it wearable as well,” Beckham said.

Source /Pictures

Written by: Admin, Thursday, 2015/11/12 at 10:47 AM Leave A Comment

Congrats VB!!

Written by: Admin, Saturday, 2015/06/06 at 9:59 AM Leave A Comment

Victoria sat down with Fern Mallis at the 92Y to discuss her career and what’s next for her business. You can check some quotes below, thanks to Harpers Bazaar’s twitter page:









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Written by: Admin, Wednesday, 2015/05/06 at 1:33 PM Leave A Comment

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“It’s been a big year for Victoria Beckham: She opened her flagship store in London, she became a UNAIDS International Goodwill Ambassador, and she was just named Brand of the Year at the British Fashion Awards. Her latest endeavor has her dipping her toes into the beauty world for the first time (and we’re sure it won’t be her last) for a collaboration with Nails Inc. The designer and mother of four has created two limited-edition nail polishes inspired by her upcoming Japanese-influenced Victoria for Victoria Beckham spring/summer 2015 collection.

Both shades, Judo Red and Bamboo White, are encased in chic, minimalist bottles designed by Fabien Baron with a black and white matte finish and clear side panels that reveal the gorgeous orangey-red and nude polish inside. The lacquer features a stretch-to-fit formula (much like Beckham’s dresses) and bamboo extract that will strengthen your nails.

To mark the launch of the polishes on Nailsinc.com (they will be available in stories in February), Beckham took some time out of her busy schedule to exclusively talk to ELLE.com about her skincare and makeup routine, and the beauty products she shares with David.”


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Written by: Admin, Monday, 2015/02/16 at 10:07 AM Leave A Comment

Victoria Beckham unveiled her latest autumn/winter 2015 collection yesterday, at New York Fashion Week. We really loved the pieces! And seems everyone did aswell, here are some reviews:

Dispatches from New York: Victoria Beckham Making her customers happy
By Rebecca Lowthorpe Posted 15 Sun February

You’ve got to hand it to Victoria Beckham. All she wants to do is make her customers happy by providing wardrobe solutions for busy lives. It’s with this mantra in mind that she designed her latest autumn/winter 2015 collection, which had all the VB hallmarks that have come to personify her brand: sophisticated, uncomplicated, super-flattering, fashion-relevant clothes. In short, VB nailed what she said she was going to do on the tin: make runway clothes that could walk straight off the catwalk and into your closet.

‘The runway looks are the first things to go in the store,’ she explained backstage, driving home the point by looking down at her own outfit. ‘I just grabbed this and threw it on this morning,’ she said of the pieces she was wearing: an oversized black wool sweater and slim long black skirt with her trademark heels.

Elle UK: Read full review


Victoria Beckham A/W 15
Victoria Beckham’s signature dress grows up and loosens up for A/W 15
By Avril Mair 15 February 2015

“I wanted to start with the dress,” said Victoria Beckham, surrounded by family backstage after presenting her A/W 15 show in New York. It’s been a career-changing few months for the designer, who won Brand of the Year at the British Fashion Awards in December shortly after opening her first stand-alone store, and she seems to have found the confidence to feel completely comfortable in asserting her vision. So that dress – the foundation of her collection, once form-fitting and primary-coloured – is now navy, black or cream and cut to the calf in thick felted wool or a nubbly knit. Like her, it’s loosened up – and is all the better for it. There’s no doubt that being hands on in her store has given Victoria an insight into what her customer wants and it’s increasingly sophisticated; the dresses were accompanied by some brilliant coats, swooping round the body and wrapped at the waist with a bow, or cut wide and boxy then cropped mid-thigh, worn with a chunky boot and bare legs. Corduroy culottes and thick jumpers were also completely convincing. Though in the end it might have been more about the coat than the dress – there’s good reason to consider Victoria Beckham as the new go-to coat brand – this was a cool, confident collection that will look wonderful instore. Though the way things are going, it won’t stay there for long.

UK Harper’s Bazaar: Review link


Victoria Beckham unveils sexier collection in New York
Designer plays with twists, volume and asymmetry to bring a much less uptight look to the catwalk

Victoria Beckham’s autumn 2015 New York fashion week collection officially began at 10am on Sunday morning inside Cipriani’s in downtown Manhattan. Mint teas on silver trays greeted guests escaping the frigidly cold minus nine degree celsius outside, and family Beckham – coiffed and in monochrome – snapped selfies on the front row.

But, in reality, the show started a few days earlier when the designer was photographed by paparazzi at JFK airport slinking through the arrivals lounge wearing camel trousers with a belted side detail and a leopard holdall. A dog whistle to those looking for early clues as to her collection.

Beckham is no fool. She has long since worked out how to utilise that particular privacy intrusion in the lead up to fashion week. So inextricably linked is the personal style of the industry’s most notable musician-turned-designer and her catwalk designs, that these pictures act as the unofficial preamble to the show. Backstage after Sunday’s show, between soliciting reviews from her three-year-old daughter Harper, Beckham reiterated that it was so important for her clothes to be flattering so that they could go “straight from the catwalk on to one of my ladies” Or indeed (as went unsaid) herself.

The Guardian: Read full review


Victoria Beckham Makes it Sexy
“I’m ready to get sexy dresses back on!”, said Victoria Beckham, although she took her bow at the end of the show covered up (albeit with a flirty drape at the hip of the skirt).

But bringing back sexy – a slither of flesh at the waist or a jigsaw of fabrics forming five shades of black – was only a sidebar to the main story: Victoria Beckham has made it as a designer.

I can’t think of another celebrity who has been willing and able to create a unique style. For Victoria, it is of course personal: tailoring and incisive cutting to make her kind of coat twirling a compass around shoulders and waist.

Then are her accent colours – mustard for a pair of culottes or a tailored coat – and also her own tidy way of playing with deconstruction so that the white satin dress at the close of the show was all flowery bows undone to show flashes of flesh.

Vogue.de: Read full review


For Victoria Beckham, it all started with a dress. You know the one: sexy yet strict hourglass fit, suggestive zip up the back, otherwise covered up. In the years since she launched her namesake label, she has explored other avenues. Last season found her in very foreign territory; the boxy shapes of her masculine, military-influenced jackets didn’t necessarily feel true to the VB brand. So she went back to the beginning for Fall ’15. Said Beckham, “We started with dresses; we listened to what people said.

Style.com: Read full review


Victoria Beckham knows what women want for autumn/winter 15
The British designer gives i-D the low-down on women, trends, and yes, her family, backstage after her stunning autumn collection.

Let’s get it out of the way: the entire Beckham clan looked impeccable this morning at the Victoria Beckham autumn/winter 15 show, with David and the boys in dark suits, Harper in a very Victoria black dress with white cuffs, and Posh herself in a cropped black top and skirt from the collection. “I love having them here, they’re so supportive of what I do,” said the designer after the show. “We all support each other. I stand on a football pitch, freezing cold for hours on end watching the boys. I go to watch Harper dance, and they look forward to coming to New York to see my show.”

As do many of the editors who braved this morning’s sub-zero weather to take in the gorgeously wearable, modern outing. From perfectly structured wool coats cut close to the body, to conservatively sexy apron dresses, the pieces felt classic without being boring (no small feat). “I don’t really follow trends,” said Victoria, and thank goodness for that. Black mock-necks and mid-calf skirts could go straight off the runway into a woman’s everyday wardrobe, which is definitely the idea here.

I-D: Read full review

Victoria Beckham Fall 2015 Collection: Bounce It Like Beckham
By Tina Craig on February 15, 2015 2:30 pm

While some designers apply broad themes or specific muses to catalyze their collections, Victoria Beckham tends to get inspired by a certain word that carries her through the season. For Fall ’15, the word is bounce. It’s apparent in the buoyancy of the fabrics, the innate movement of the silhouettes, and the attitude of each and every garment. And the adjectives that ring through this fantastic collection? Sexy and liberating. Backstage, Victoria explained it’s very important to her that her clothes can be taken right off the runway and worn by women in the real world, no adjustments required. She is making it as easy as can be for us to get dressed – and look pristine and polished in the process.

Bag Snob: Read full review

For more reviews you can click HERE.

Written by: Admin, Monday, 2015/02/16 at 8:54 AM Leave A Comment

Every Brit knows there’s nothing like a cuppa on a bitter, cold day. And so, guests at Victoria Beckham’s runway show on Sunday morning were treated to hot tea – in glass cups – as they arrived at Cipriani Wall Street on the coldest New York City day in years.

As for the fashions, they were warm, too, but the fall-winter fabrics were given a sexy twist, falling closer to the body than usual. Beckham also used slits and cutouts to bare a little more skin that one normally sees in winter fashions. Draping was fanciful, including a very pretty sarong-like effect from the waist down on some dresses.

The former Spice Girl said, in a post-show interview, that if there were one word to describe the collection, it would be “bounce.”

“By bounce, I mean fabrics that are young and fresh,” Beckham said backstage, where she greeted her handsomely dressed sons, her young daughter and hubby David Beckham, in a sleek long topcoat.

“I love the texture,” Beckham continued. “They’re light as well. It’s very important that, yes, these things look good on the catwalk, but I’m selling clothes all around the world. I have to take into account the weight of fabrics. So that bouncy fabric is really nice and wearable. “

Beckham professed to having a little more fun this time around. “I wanted to play,” she said. “So I have lots of very sexy, tightly fitted dresses. You know I did have a little bit of fun and I think you can see that.” She’s hearing, she said, that her clothes are starting to draw a younger customer, as well as her usual fan base.

“I think I’ve come a long way,” she said. “I’m really proud of myself and my team.”


Written by: Admin, Wednesday, 2015/01/14 at 9:01 AM Leave A Comment


Victoria Beckham has a new store in London, is married to one of the dreamiest men in the world, and lives next door to Valentino. What more could a girl want? Keep watching.

Written by: Admin, Friday, 2014/12/05 at 12:57 PM Leave A Comment

Just so her fans are aware, Victoria Beckham will not be participating in another Spice Girls reunion, nor will she be doing another fragrance with her husband, David Beckham. But the designer, who’s launching a full range of shoes next summer and just won brand of the year honors at the British Fashion Awards, still has plenty on her plate.

She is launching a limited-edition nail-polish collection with Nails Inc. for her Victoria Victoria Beckham line. The partnership, which will prelaunch on nailsinc.com starting on Monday, will roll out to stores in February. It marks her product debut in the color cosmetics market.

“I have a strong eye and a strong opinion,” Beckham told WWD. “So, when the time is right, I would love to do [more] beauty [projects in the future].”

The assortment will include a classic hue called Bamboo White, Beckham’s go-to shade for all her runway shows, and a tomato red, named Judo Red, which matches her Japanese-inspired spring collection. Also, instead of using Nails Inc.’s usual clear bottles, which were designed by Fabien Baron, Beckham chose one matte-white bottle and one matte-black bottle that have a matching cap and side windows that reveal the actual nail color.

The collaboration features a formulation called Stretch to Fit, which is inspired by the dresses in Beckham’s spring collection. Given the clothing’s Japanese influence, Nails Inc. added bamboo extract to strengthen nails.


Written by: Admin, Tuesday, 2014/12/02 at 1:02 PM Leave A Comment

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Huge congratulations to Victoria Beckham who won “Brand Of The Year” at yesterday’s British Fashion Awards. Also huge congrats to her team! We are so proud!

You can watch Victoria’s speech here. I really dont think this is her full speech.

We are still sorting out the pictures… not only from last night, but also all new ones from the past week (Mel B, Melanie C and Beckhams ones), so keep checking the Gallery.

EDIT: Gallery Updated —> HERE

Written by: Admin, Monday, 2014/12/01 at 10:05 AM Leave A Comment

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Having recently been appointed as a UNAIDS Global Goodwill Ambassador, World Aids Day is something close to Victoria Beckham’s heart.

That’s why VB has created a limited edition T-shirt featuring a screen printed World AIDS day ribbon logo that the designer is selling in her Dover Street store.

Priced at £90, not only is this a Victoria Beckham original that we can actually afford, but it’s for a good cause too, with all proceeds from the sale of the shirts going to the Joint United Nations Programme on HIV/AIDS to support their aim in ending the AIDS epidemic by 2030. Money truly well spent.

Taking to Twitter today, VB has been encouraging her fashion bunnies to support World AIDS Day by wearing a ribbon – which can be found on sale at her store for £1, as well as, of course, around the country.

‘My personal commitment to raise awareness and resources to end the AIDS epidemic is one that is shared by my brand and we wanted to mark World AIDS Day with an initiative that my customers could also participate in,’ Victoria said of creating the T-shirt.
The T-shirts are available from today until December 31st.


Written by: Admin, Saturday, 2014/11/01 at 10:00 AM Leave A Comment

The crowning of Victoria Beckham as Britain’s most successful entrepreneur this week has prompted a predictable round of back-biting from the cynics. The former Spice Girl has only been able to build a business because of her celebrity following, they claim – it’s a brand built on her status as the pop star who married David Beckham.

This is patronising and snobbish nonsense. Beckham’s gong was handed to her by the team at Management Today, a serious business magazine that certainly doesn’t pander to the cult of celebrity. Its criteria for judging British entrepreneurs mostly centred on the hard statistics of their financial performance.

No wonder Beckham came top. Since she opened her fashion boutique in London’s Mayfair five years ago, turnover has grown from £1m to £30m. Having started out with just three members of staff, she’s now employing 100.

Sales growth of 2,900% and employment growth of more than 3,200% is hardly to be sniffed at – nor is it the kind of performance that can be generated by the sparkle of celebrity alone.

Rather, hard-nosed fashion industry insiders – hardly likely to be swayed by Beckham’s pop music years or the identity of her husband – consistently praise the quality of her collections. Moreover, she has parlayed that flair for design into business success, displaying considerable acumen. She’s expanded into less expensive ranges, for example, broadened the product offering, and worked out how to grow the business sustainably. She’s also been smart enough to surround herself with good advisers.

Nor should we overlook Beckham’s work ethic – whatever you think about the Spice Girls’ music, the band was renowned for putting in the hours and Posh Spice, as Beckham was famously nicknamed, appears never to have lost the habit.

She has reaped the rewards. In an interview with The Guardian newspaper last year, Beckham said “I used to feel famous but now I feel successful”. Read between the lines and it’s clear that she knows what it has taken to build her fashion empire – and it required more effort than the Spice Girls.

Should all of this success count for nothing simply because Beckham was famous before she started the business? That would be dumb – she may have enjoyed opportunities to which others don’t have access, but why hold it against her that she has capitalised on them so well? Besides, there are plenty of other celebrities who have been nowhere near so successful.

Britons have a nasty habit of building celebrities up and then taking great pleasure in knocking them down a peg or two. The treatment of Beckham rather smacks of that and it’s completely unfair. From a standing start she’s built a hugely impressive business that provides sustainable employment to many others. The business pays its taxes and flies the flag for British design on the global stage. If only we had more entrepreneurs of this calibre.


Written by: Admin, Thursday, 2014/09/25 at 8:07 PM Leave A Comment

The public have been with me on this journey from the start’, Victoria Beckham nostalgically remarks as she takes us on a personal tour of her first-ever boutique. ‘Five years ago I certainly never thought I’d be opening a store of my own…’

Victoria is certainly one impressive lady. She has managed to divide and conquer the fashion world – an incredibly harsh industry to make your mark on – in what seems to be a few short years. But don’t let that fool you; it’s been tougher for her than it looks. We caught up with Victoria herself ahead of the opening of her brand new store to get a sneak peek of its interior and, subsequently, become inspired at the rather amazing journey that’s brought her to this point.

Arriving at Dover Street in London at lunchtime last Wednesday, we walked the street until we came to a building shrouded under a black wood cover. Against the magnolia cream building, only one feature alludes to the fact that we’re in the right place: the number 36 scribed in gloss black. There are no signs brandishing the Beckham name and should you happen to walk by you probably wouldn’t think twice about it’s boarded-up exterior. However, inside, it’s a very different story.

Crossing the building-work threshold, we are met by a large glass window and towering cement door which looks as though it requires some serious cardiovascular cred to push open. However, as we approach, it rather elegantly slides to the side. So effortless is the motion, it’s reminiscent to a magical opening of a cave of wonders. Rather apt when you consider it’s luxury contents.

Walking into the store is what we can only describe as entering a way more stylish version of the Tardis. Rather small and unassuming from the outside in comparison, the space which Victoria has created inside the property is, put simply, beautiful beyond belief. A polished cement floor cascades to the back of the room while the high ceilings look even more colossal thanks to their mirrored finish. The space is so sleek, so perfect and so well designed it initially feels like you’ve entered a gallery rather than a store. That is until you clock the rather impressive homage to VB’s most iconic handbags on the right; then you’re firmly reminded that this is, first and foremost, a fashion haven.

After taking in the first impressions of the store, it’s only a moment before Victoria herself appears from the far end of the room, striding over to greet us warmly.

Wearing a white top featuring her iconic AW14 print, dark grey skinny jeans and chicly shoulder-robing a black, pleated hem blazer, she is every inch the style icon you’ve seen in the photographs, but the sullen face which the tabloids like to portray is nowhere to be seen. Greeting all of her guests personally with a strong handshake and a warm grin, it dawns on us that she is just as excited to have us there as we are to be there.

Clearly still in awe of what she and her team have created, Victoria starts off by addressing her shop window, or the lack there of. ‘I didn’t want a traditional shop window,’ she tells us. ‘I much prefer the clean feel just glass provides’. To her right, Victoria gestures towards the rows of bags that penetrate the entirely of the wall as you enter the store, saying that all the ‘accessories will be here as you enter. There will be exclusive leather goods as well as clothing available here that you won’t be able to buy anywhere else.’

Following her lead, we walk on the ground floor towards the rear of the store where, behind a corner, her diffusion line Victoria Victoria Beckham is housed. Lined up oh-so neatly on a rail moulded into a zig-zag (or, more aptly, VV) effect, Victoria is quick to add that there will be ‘a constant flow of new product’ in this section that is set to keep even her most seasoned of customers enticed visit after visit.

The rail is suspended by chic chains modelled in blond gold; the very same chain which is used as a design element on her gorgeous array of arm-candy which, as you’d expect, was no accident.

Speaking of the chain, Victoria beamed with pride as said explained her reasoning behind its use in the store. ‘Every element of the store is signature to the brand’, and, it’s easy to see, that no small detail has been spared.

As we explore further into the store, the grey tone of the concrete floor is broken up, instantly warmed and thus contrasted with rich bottle-green glass panels and a dark American Walnut wood. While luxurious and aesthetically beautiful, it makes the space seem more homely and welcoming than you would expect from a high-end designer store.

‘All of the wood you seen throughout came from one single American walnut tree. Just one.’ Yep, It’s easy to see that VB relishes in every tiny detail of her enterprise.

‘I want people to feel like they can come to my store and just look around’, she reveals. ‘I have hand-picked the staff myself; they are the best in the industry, and they are here to make the experience of the store enjoyable for everyone who comes in.’

She also alludes that the way she and her family shop for themselves played a big part in the development of the store. ‘I’m lucky that David [Beckham, obvs] still shops for me’, she shared. ‘I wanted men to feel just as comfortable in these surroundings and with the staff as my female customers. That’s very important.’

Speaking as a mother, Vic also told us that whenever she goes shopping, she has ‘at least one child with her’, so she wanted her space to be ‘functional and practical’ too. As a consequence, she shows us one of the fitting rooms – the store’s smallest, in fact – but, in reality it was big enough for Victoria to set up her very comfortable, albeit, make-shift office.

Although the store has three floors, just two will be open for the initial opening. Explaining this, Victoria leads us up the grey-scale staircase to the first floor where her Ready-To-Wear catwalk collection will be displayed.

Again, the gorgeous garments all hang from the same chains as downstairs but, rigged on the ornate and architectural ceiling, they can be moved and pulled easily around the space to create new, dynamic displays. The same walnut wood can be seen throughout this level in the shape of movable furniture which Victoria sweetly remarks that they remind her of ‘little woodland animals’.

Suddenly draping herself over the seating, Victoria quips, ‘This is where all the men will be sitting, waiting for their girlfriends and wives to finish up.’

‘Children are also very welcome too’, she emphasises as she stands to her feet. We can just see her brood having a whale of a time scampering over these wooden blocks…

From the tiniest of details to the sheer vastness of the space, it’s clear to see that the endeavour has been a complete labour of love for Victoria. ‘It’s taken us two years to really think about what we wanted from the space, and after finding this, I fell in love with it. I believe in fate and this place just felt right.’

Once the store’s up and running, the designer has no plans to jump ship either. ‘I’ll be in the store a lot, taking personal appointments, talking to my customers and really getting to know what she wants.’ Now that’s what we call consumer research.

Talking about her design ethos in general, Victoria made the observation; ‘It’s fashion. We take it very seriously but it still has to be fun’, and, when we asked her just who she has in mind when she designs her clothing and accessories lines, she was decidedly clear on the matter. ‘Right now I’m designing clothes I want to wear myself. When I’m older, I might design clothes I fantasise about wearing.’

She might be one of the world’s most famous women, but Victoria couldn’t help but talk about her amazing journey from Spice Girl to designer heavyweight. ‘The public have been with me on this journey from the start and continue to be. Five years ago I certainly never thought I’d be opening my own store.’

As we head back to the gigantic concrete door, Victoria rather candidly suggests; ‘I hope the customers like it. This is me, really.’ We don’t think you’ve got anything to worry about, Vic…


Written by: Admin, Thursday, 2014/09/25 at 8:02 PM Leave A Comment

Victoria Beckham is not going quietly into the retail landscape, instead the designer is opening 6,000 square feet of VB in the heart of Dover Street, right across from Rei Kawakubo’s fashion mecca Dover Street Market. London is rarely the first choice for a brand’s initial flagship, but it wasn’t even a question for the designer, “I’m from London, I’m very proud to be British. So for me there was no doubt, I wanted to open my first store here.”

It’s all very personal to Beckham, who designed the store—all open space, clean lines and minimal clothing—with architect Farshid Moussavi, whom she personally hired. Beckham’s H.R. duties didn’t end there, “I’ve interviewed all of the sale’s associates myself,” she told a group of editors on a bright Tuesday afternoon during the final hours of London Fashion Week, “They are all good, very experienced—passionate about retail.”

Victoria Beckham is not going quietly into the retail landscape, instead the designer is opening 6,000 square feet of VB in the heart of Dover Street, right across from Rei Kawakubo’s fashion mecca Dover Street Market. London is rarely the first choice for a brand’s initial flagship, but it wasn’t even a question for the designer, “I’m from London, I’m very proud to be British. So for me there was no doubt, I wanted to open my first store here.”

It’s all very personal to Beckham, who designed the store—all open space, clean lines and minimal clothing—with architect Farshid Moussavi, whom she personally hired. Beckham’s H.R. duties didn’t end there, “I’ve interviewed all of the sale’s associates myself,” she told a group of editors on a bright Tuesday afternoon during the final hours of London Fashion Week, “They are all good, very experienced—passionate about retail.”

Beckham has shown 12 collections to date in New York, and her clothes have her particular fingerprint on them, as do her bags, and a new collection of footwear recently revealed during her Spring 2015 presentation. “I worked with Monolo [Blahnik] for quite a few seasons and I love what we did together,“ Beckham explains, “but for me to really finish off my silhouette this season, I needed a different hand and I was very specific, and I knew what I wanted. The only way for me to get that was to do it myself.”

Doing things in her own image has served Beckham well, photographed paparazzi-style almost wherever she is, she’s a verified style influencer as much as a designer. She’s also a wife and mother and drew from her own life when it came to utility for the store, “I’m very lucky that I have a husband that does go shopping for me. I think that it is very important that guys come in and they can be comfortable.”

And her mum-radar (we’re still in London, after all) is evident in the roomy, “nicely lit” dressing rooms, “The fitting rooms are actually very, very big. When I go shopping I’ve always got at least one child, so it’s important that I can come in, sit a child down, put my shopping bags down…”

The three-story airy space is industrial yet warm, with polished concrete floors, American walnut shelving with blonde gold accents, mirror stainless steel and bottle green grass—with hanging chains in the image of her bag handle chains. “I don’t want anyone to feel scared to come in here and shop. I want everyone to feel welcome.”

A large screen covers the wall as a customer approaches the third floor, where content from the website and anything else Beckham fancies will be projected to her acolytes. She’ll also spend time on the bottom floor, home of personal shopping, to work directly with her customers. “That’s where I’ll store myself and I’ll do fittings with people. I’m very excited to spend a lot of time with my customers.”

“Generally speaking, I just do what I like,” Beckham says, “And I’m always quite surprised, when it all kind of works. I’m the only person that knows what’s happening with VB, with ready-to-wear, with the show venue, with the shop or has anything to do with the music. So, I’m always quite surprised when it all comes together and it works. Ultimately, that’s because I am very, very involved with every single element.” And the VB woman wouldn’t have it any other way.


Written by: Admin, Thursday, 2014/09/25 at 5:26 PM Leave A Comment

In the 20 minutes it takes for Victoria Beckham to show off her first-ever boutique, she says the phrase “I know what I want” seven times—and she means it. From the fitting rooms to the ceiling—and the hand-chosen Diptyque candles (they’re Figuier, the green ones, in case you’re wondering)—the designer has chosen every detail of the space. “I could even tell you about the wood in the hangers,” she quips, “but I don’t want to bore you.”

The Dover Street store opens today in London, but if you can’t make it to the British shopping Mecca, keep reading—we’ve got the most intimate details of the new Victoria Beckham shop, straight from the woman herself.

1. If you want to work here, you’ve got to go through The Designer Formerly Known as Posh Spice.

“Sometimes luxury boutiques aren’t welcoming, but I don’t want anyone to be scared coming into the shop! I want everyone to feel warm, and comfortable. Everyone. I’ve interviewed all the sales assistants myself. They’re all very good—very experienced, passionate about retail, and also they’re nice… And if we don’t have what you’re looking for here, the shop assistants will find what you’re looking for somewhere in the world. They really are fantastic.”

2. David Beckham inspired her retail strategy.

“I’m very lucky because I have a husband who does go shopping for me, and so that’s also really important to me—that guys can come in here and they’ll be helped. They can find the perfect gift. I want men to be able to come in here and buy gifts for their friends, their wives, their girlfriends. You know?”

3. The fitting rooms were designed to hold two things: Harper Beckham and a Hermès Birkin.

“I’ve been traipsing in and out of the store, so this one’s got all my stuff in it. The fitting rooms are very, very big because when I go shopping, I’ve got at least one child with me, so it’s important that I can come in, sit the kid down, put the shopping bags down—I love shopping myself, and I know what I need. It’s nice lighting here too, because that’s important—we’ve all been in fitting rooms where you look in the mirror and you go, ‘Oh God.’ I refuse to have that here!”

4. She spies on other shoppers when she visits boutiques.

“I wouldn’t say I’ve been influenced by any other store but I do like to go shopping… Harrods, Selfridges, Harvey Nichols, Browns; I go shopping everywhere. I like to shop in L.A. too, as much as I can having four children!… and I watch shoppers… I’m obsessed with learning about [them]. I want to know what she wants; how she feels; what she’s looking for. I currently do a lot of that!”

5. She shoplifts… from her own store.

“This morning, I was like, ‘What am I going to wear tonight?’ And then, I thought, ‘Gosh, I have the best job in the world. I’ll just grab something from the shop! I can put it back in the morning—don’t tell anyone.’”

6. She’s team Hedi Slimane.

“I like to mix it up. I do love what I do and how my clothes make me feel, but I’m not one of those designers who will only have my own things. I like to support other designers, as well. I wear a lot of Saint Laurent. A lot.”

7. She just broke up with Manolo Blahnik.

“We’re going to sell shoes in the shop and they’ll be our own. I’ve worked with Manolo for quite a few seasons, and I love him, and I love what we did together. But I needed a different hand. And ultimately, I knew if I wanted it to look the way I wanted it to look, I’d have to do it myself.”

8. But she’s not breaking up with NYFW.

“I’m very proud to be from London. I love British fashion, and I’ve dreamed of having my own store in London since I was a little girl… But for Fashion Week, I like being in New York. I’ve been there for 16 seasons, and I get a great time slot, which works for me. Maybe at some point I’ll do something during LFW in the store, but leaving New York? Eh. Sometimes though you have to recognize when you’re lucky, and I have a good thing going there. Now’s not the time to move.”


Written by: Admin, Wednesday, 2014/09/24 at 1:49 PM Leave A Comment

Exclusive interview with Victoria Beckham: ‘It wasn’t until they came to the show that they realised Mummy had a proper job. They see David on the pitch but they don’t see what I do’

Tomorrow Victoria Beckham opens her first stand-alone store here in London. She tells Karen Dacre why she swapped going out for working hard, and how she has nothing left to prove

Meeting Victoria Beckham is a bit like running into a schoolfriend you haven’t seen for 15 years. Immediately familiar but completely different from how you remember her, she is smaller, softer and a thousand times warmer than any showbiz gossip hack would have you believe.

When we meet she is padding around barefoot across the top floor of her new Dover Street boutique, wearing a crisp white shirt and a pair of black trousers that graze her ankles. Incidentally, so am I.

Of course while Beckham’s shirt is perfectly pressed, mine is creased and bears a stain from the smoked salmon and egg baguette I ate at lunchtime. “I like your outfit,” she quips. And then we are off, with Beckham eager to introduce me to her fashion label’s new home.

“A lot of attention has gone into making things look really quite minimal because that’s my taste,” she says before pausing to look out over Dover Street and the achingly cool Dover Street Market — “one of my favourite stores in the world”, she says with a childlike sense of pride.

Despite a brief encounter with her husband — I shook hands with David at the launch of his pants range for H&M in 2012 — this is my first audience with the posh pop star who swapped the spice of the music industry for the cut-throat world of high fashion in 2008. Now the spearhead of an awardwinning global brand, launched with the support of 19 Management’s Simon Fuller, she produces four womenswear collections for her luxurious, UK-produced, Victoria Beckham line each year, as well as numerous collections for her more affordable and super successful Victoria by Victoria Beckham off-shoot. A range of denim, sunglasses and accessories also form a major part of the brand — affectionately known as “VB” — which reported turnover sales of £15.4 million in 2012.

We’re meeting to discuss this, her very first stand-alone store, a 6000 sq ft retail outfit designed by Iranian architect Farshid Moussavi. Set over three floors, the space features cutaway glass flooring — designed to allow customers a 360-degree view — as well as mobile metal hanging chains, created in coordination with Beckham’s handbag line, and an impressive poured-concrete stairway. It strikes me as more of a fashion amphitheatre than a shop.

Set to open tomorrow without any of the pomp and ceremony one might expect from the Beckham media circus, it seems both perfectly suited to its Mayfair location but also unlike anything else in the capital. “I’m not trying to be like anyone else,” says Beckham. “I want people to come in here and feel like it’s me. I’ve only ever tried to be me.”

Creating something conceptual but also welcoming was a must for Beckham who, I sense, has poured her heart and soul into this place. “We’ve put a lot of time and effort into making sure things are perfect. I put myself in the customer’s shoes, I know what it’s like to go shopping.” It is for this reason that the fitting rooms have been created on a large scale — “when I shop I’ve always got at least one child with me, so with my fitting rooms I wanted to make sure there’s somewhere to put your shopping, somewhere to put your child,” she says.

Beckham has paid special attention to the store’s customer service offering — so much so that she has hand-picked all the sales assistants herself. “I want women to come in here for the experience. This is fashion. It should be fun.”

For Beckham, who has an acute understanding of the power of celebrity, the shop is also about allowing her fans a further insight into her world. “It’s my way of saying thank you — and not just to fashion people but to the public who have come on this journey with me,” she says.

But why here in London? While Beckham’s studio is in Battersea, she launched her label in the US and continues to occupy an important slot on the New York Fashion Week schedule. “I’m proud to be British,” says Beckham, starting a spiel I fear she has been forced to give many times before. “I was brought up here, my family is here, my friends are here, my kids go to fantastic schools here …”

As if on cue, our interview is interrupted by Beckham’s youngest child, Harper, who comes bounding across the room to greet her mother. She is followed by her three older brothers, Brooklyn, Romeo (in school uniform) and Cruz, who immediately begins dancing in front of the mirror. “What do you think,” asks Beckham, whose serious fashion designer game-face has now melted into an enormous grin, before apologising to me for the interruption. “The kids haven’t seen the shop yet.”

The boys, who seem genuinely excited, respond with “it’s so cool” and “I love it” while Harper — who is clearly her mother’s child — requests a clothing change and disappears downstairs before reappearing in another cute sundress.

“I am so excited for them to see it,” says Beckham, who returns her focus to our conversation while smoothing Harper’s hair. “It wasn’t until they came to the show a few seasons ago that I think they realised that Mummy actually had a proper job. They see David on the football pitch whereas I go off to work and they don’t really see what I do.”

The children, who cheer their mother’s successes in the way I imagine they might one of their father’s famous free kicks, exchange a round of hugs and “I love yous” before leaving us to continue our conversation. “I’ll be home after tea,” shouts Beckham before apologising to me once again.

Beckham and her children do a good job of convincing me that she is a master at what she calls “the juggling act”. “I respect anyone who works hard who has a family. There are so many of us out there, working hard for what we believe in,” she says.

And is it those women she wants to dress? “From the very start, what mattered to me was that I created a brand that was believable,” says Beckham. “It has always been about the clothes I want to wear. I want to make a woman feel like the best version of herself, whoever she is.”

It is this autobiographical approach that serves as a huge draw to customers of the Beckham label, which has developed to include much more than the signature corset dresses she launched with. “I still love those dresses but I’ve evolved, I’ve moved on.”

I wonder if this is because Beckham has won over the fashion naysayers who laughed in her face when she set out her stall as a designer? “I’ve definitely loosened the way I dress,” she says. “That could be because I work a lot and go out a lot less but it’s also because I’m older and more confident. I don’t have anything to prove.”

It is this quiet air of confidence that makes Beckham the fashion maven such a likeable figure. That and the fact that she has achieved what everyone said she wouldn’t.

“I probably don’t stop to think about it as much as I should but I am very proud of myself,” she says. “But then I’m always looking to the next thing. I’ll always want to better myself.”


Written by: Admin, Wednesday, 2014/09/24 at 1:44 PM Leave A Comment

LONDON — Victoria Beckham has built a dream space on Dover Street in London, her first store and “second home” in Mayfair, where she can express her vision on the shop floor. The 6,040-square-foot space spans three floors, and has more in common with a contemporary art gallery than a typical London luxury flagship.

Designed by the architect Farshid Moussavi, a Harvard professor whose past works include the Museum of Contemporary Art in Cleveland, Ohio, the first Victoria Beckham flagship was always meant to be a democratic space. “I wanted a space that was conceptual — but also warm and welcoming,” said Beckham, who was filled with excitement during a recent tour of the store, which opens Thursday.

“There are a lot of people — the general public — who’ve continued on this journey with me, and I want everybody to feel welcome, whether they’re going to buy something, or whether they just want to come and check out the architecture. And I really wanted people to get a sense of me the minute walked through they door,” said Beckham.

Everything — the ready-to-wear and accessories offer, merchandising, size of the dressing rooms, “blonde gold” zigzag rails and hanger chains — bears her fingerprint. There is also a conspicuous lack of cash registers; instead all transactions will be via iPad, eliminating the need for “ugly” tills, according to the designer.

“For the first time, it’s my designs, my vision. This is how I feel the clothes should be showcased, how I like them to be seen. That’s been very exciting for me — to be able to buy what I believe the customer wants,” said Beckham, adding it was important that the space be flexible and able to accommodate a “constant flow” of new product. “We can play with how we merchandise things, and I think that’s a very modern way of shopping. So hopefully, every time somebody comes to the store it’s going to be a slightly different experience,” she said.

As for her buy, Beckham said she’s invested “quite heavily” in show looks. “I think it’s important that women can actually buy what they see on the catwalk and what they’re seeing in magazines,” said the designer, who is also stocking exclusive sunglass styles, small leather goods, key rings and a skate chain inspired by the one her husband David Beckham wears.

Mr. Beckham himself — all smiles — made an unscheduled appearance during the walk-through, to the surprise of his wife. “It’s great, isn’t it, David?” she asked him. “Have you seen how these move?” she said as she twisted the walnut hangers that are attached to golden chains suspended from tracks on the ceiling.

She also recounted how the couple’s boys reacted when they first saw the space. “It was so cool when the kids saw it yesterday, David. They literally ran up the stairs, and Brooklyn ran to me and said, ‘This is the coolest shop ever!’ Cruz went like, ‘Wow, mummy has a proper job.’”

A gigantic polished concrete staircase visible throughout the store connects the three levels. Floors are also done in polished concrete, and are offset by stainless steel counters, the shiny zigzag clothing rails and the golden chain hangers. Ceilings are clad with stainless steel mirrors, with the exception of the top floor, where that surface has been done as a diagonal concrete grid.

A big, sliding concrete door marks the entrance, and the street-facing window has no display. Instead, passersby will be able to look straight into the ground floor, which houses accessories on retractable shelves, and the VVB and Denim collections.

Midway up the staircase, on the way to the top floor, is a blank wall where Beckham plans to project runway images or her own backstage footage of models. Upstairs houses rtw and a lineup of supersize dressing rooms, their doors clad in bottle-green glass. “When I go shopping, I’ve always got at least one child. There’s lots of room to hang clothes — and flattering lighting. I wanted the store to look beautiful, but I also wanted it to work as well,” she said.

The lower ground level — visible from the upper floors — is arguably the space that holds the most potential for Beckham. “I think I will do presentations there, whether it’s trunk shows, or it will be a case of me just turning up and having appointments with customers that want to see me, to place orders with me specifically. It’s important that I really have a presence because I’m so hands-on with every element of my business and people can see that, people can feel that, and so I will be here a lot. This does feel like my second home.”

The lower ground-floor space is so big that part of it will be used as a stockroom, both for the store and for the brand’s e-commerce site.

Beckham said the Mayfair location, with neighbors including Dover Street Market, John Rocha, Chucs Bar & Grill and a lineup of galleries and restaurants, is ideal. “I looked at lots of different locations, but I do believe in fate, and this just happened to be the perfect space in the most perfect street. I did look at other streets, but this just felt right. I feel very honored to actually be in a street amongst such incredible stores. The energy is incredible.”

Zach Duane, the brand’s chief executive officer, said it was critical the store be a reflection of Beckham’s brand. “The world is changed, people are shopping online a lot more, so what they are looking for in a store environment is an experience, a really strong sense of what the designer is about, their point of view, their world,” he said.

While digital is great — and important — Duane said the other side of the coin is “personal interaction. The customer starts to expect a different experience, so brands will be forced to be a bit more original in what they’re doing in their physical spaces.”

He also said the choice of street was strategic. While Dover Street is in the heart of Mayfair, it is better known for restaurants and art galleries than for luxury retail — although that’s rapidly changing. “There’s no way we could have opened a store like this on Bond Street. For the company we are today, and the size we are, it would have been impossible. So we decided that we’d go slightly off the track,” he said.

Duane declined to give a first-year sales projection. Real estate sources here said the annual rent on the building is about 550,000 pounds, or $900,000 at current exchange.

There is no question the London store is a milestone.

Duane said the U.K. is the brand’s “single best-performing country,” followed by North America, Europe, Asia and the Middle East. The Dover Street unit, he added, will be a template for future standalone stores and shops-in-shop. “It allows us to start thinking about how we take the idea, the finishes and designs that have gone into this store and reflect that in other stores around the world,” he said.


Written by: Admin, Wednesday, 2014/06/11 at 5:20 PM Leave A Comment

LASALLE fashion students enjoyed an exclusive afternoon talk with Victoria Beckham on 14 May 2014.

Thanks to Kittie.

Written by: Admin, Monday, 2014/05/05 at 6:00 PM Leave A Comment

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LONDON, United Kingdom — Victoria Beckham’s private office in the London headquarters of her fledgling fashion brand, just south of the river Thames in Battersea, is a calm oasis of earthy hues and understated designer furniture. But just outside her door, spread across two floors and two separate, fully-staffed ateliers — complete with in-house patternmakers, sewers and cutters — is a buzzing office with more than 100 people working across design, product development, sales, marketing, operations and finance.

It’s not at all fancy. There are piles of boxes everywhere and mismatched desks are crammed together in every which way. Phones are ringing off the hook and couriers are trailing in and out, with delivery after delivery. A fabric meeting is taking place in the reception area as all the other meeting spaces seem to be fully occupied.

“I’ve only actually just had an office that has windows. I was downstairs in the cupboard!” Ms Beckham jokes as she shows me around the office. “There are no airs and graces here. Nobody treats me as if I’m a famous person. It is what it is.” The crowded workspace has all the signs of a rapidly growing young fashion company.

The Victoria Beckham business turned over a respectable £30 million in sales (about $50 million) in 2013, an impressive 91 percent increase on the year prior, according to figures provided by the company.

But critically, Beckham has also managed to create a brand profile that is significantly larger than the current scale of her business. recently, she has been everywhere. In December, Beckham guest-edited edgy Vogue Paris and appeared on two smouldering cover spreads with her football star husband David. (In total, Beckham has appeared on the cover of nine different international editions of Vogue, with the notable exception of the American edition.) Then there were two simultaneous Vanity Fair covers in Italy and Spain in January, the March cover of Allure in the United States, and a ubiquitous collaboration with Skype, documenting her personal fashion journey. How many other designers can regularly land cover stories on fashion magazines around the world?

“It’s a double-edged sword really,” says Beckham, when asked what role her fame has played in the success of her business. “The most valuable part of being famous is that you have a voice and people will listen. I mean I can get a lot of attention. I don’t have to rely on advertising campaigns,” she admits. “But I don’t like to use that card very often. I like to keep my head down, work hard, focus on what I’m doing business-wise. I like to try and control how much I’m seen. I don’t want to go out and be photographed every day, you know.”

“So, I think that as much as one might say, ‘it has helped,’ I’m not so sure,” she says, “I’ve had to overcome lots of preconceptions, and that’s okay.”

Indeed, it would be too simplistic to credit Victoria Beckham’s phenomenal rise in fashion to the power of her celebrity alone. For years, Beckham actively courted the fashion industry, making red carpet appearances in high-end designer clothing and gaining global media attention on both sides of the Atlantic, simply by going about her day-to-day life.

But she was shunned. Insiders remember a time when brands would call her representatives to ask that she please not wear their clothes, even if she had bought them herself. They did not want to be associated with the perky breasts, pouty poses and over-dyed blonde bob that had come to define her style in the post-Spice Girls days.

Read full article here

Written by: Admin, Saturday, 2014/02/15 at 4:26 PM Leave A Comment

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One would think that Victoria Beckham would’ve been exhausted last night since just the day before, she showed her latest collection at New York Fashion Week. But the designer, former singer, mother, and all-around icon was full of energy as she addressed an auditorium of students and journalists at Parsons in conversation with the college’s Dean of Fashion, Simon Collins. (And not to rub it in, but Beckham actually mentioned that she spent the morning at boot camp. Is she even human?)

Though the theme of the night was obviously her fashion career, a very talkative Beckham was happy to cover a range of topics, including her former identity as Posh Spice, her spouse’s modelling habits, and the fact that she can’t get over calling Valentino Garavani, who lives three doors down, her neighbor.
But in spite of her all of her successes—because, seriously, she has an incredible fashion career, a gorgeous family, and even a past as a world famous pop star under her belt—Beckham was refreshingly humble. She was quick to detail how much it took for her to earn a legitimate name for herself in the industry, and the immense work she puts into her brand on a daily basis. And, in spite of her own celebrity status, she even admitted to fangirling a little bit when she sees any of her peers wearing her designs, saying, “That’s a big deal…I never want that to go.” And yes, she smiled (and joked, and laughed!)—for most of the conversation, actually. From accepting the fact that singing isn’t really her thing to setting a good example for her daughter in the name of Sheryl Sandberg, here’s what we took away from the revealing conversation.

She’s not above cheesy Spice Girls references.
When Collins asked if she always knew that fashion was “what she really wanted to do,” she responded, “Is there a pun in there?” and laughed, followed by “Yes, it’s what I wanted, what I really, really wanted.”

She feels more comfortable as a designer than she did in the Spice Girls.
“I had a great time being in the Spice Girls, I really did,” she said, “But fashion was always my passion. I’m living a dream, and every morning I wake up and pinch myself. Right now is where I really feel comfortable, and I believe that I’m competing in an arena where actually, I’m good at it. I was never going to be the best singer, or the best dancer, and that was okay. “

Her very first fashion show involved VIP treatment from Donatella Versace herself.
“I was invited by Donatella Versace to go to Milan, and it was incredible. She took me to the store, and she dressed me, and then I went to the show. I’d never been to a fashion show, and felt that intensity and energy. I actually ran into Donatella recently, and she said in her wonderful Italian accent, ‘Remember when you came to your first fashion show, and you altered the clothes [I gave you]?'”

She’s a team player.
Multiple times throughout the evening, Beckham emphasized the importance of both working for other people and surrounding yourself with a great team. “I didn’t go to fashion college, but I spent quite a few years working for other designers,” she said. “And I learned so much. That’s the best advice I can give anybody: Don’t leave and try to start your own company. Get out there and work for other people. Be a sponge; have your eyes open, and enjoy. But learn.” As for her team: “I’m not doing this on my own. I have an incredible team of people who work really hard. Until you put yourself out there, you don’t realize what it takes.”

She considers Marc Jacobs to be her original mentor.
“He’s a very good friend of mine,” she said. “He gave me so much advice—not even about designing clothes, but about the business.” An example of his guidance: “He said that if you design a collection and it’s really good, then people can say that they don’t like it, but they can’t say that it’s rubbish.”

About her reputation…
“Everybody thinks I’m going to be a prima donna, so when I’m not, it’s a pleasant surprise,” she joked, and then more seriously: “I don’t think there’s any room for that, to be honest; I really don’t. It’s about being focused and working hard. Maybe some companies do have people who are a little bit prissy, but that’s the way they work. But it definitely doesn’t work for what I do.”

Read full interview by clicking here.

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