Written by: Admin, Wednesday, 2014/03/12 at 2:54 PM Leave A Comment

Beckham Goes Back To School

STUDENTS at the Condé Nast College of Fashion & Design had been told that a high-profile guest was coming in to talk to them today, but the speaker’s identity was a closely guarded secret. Rumours spread like wildfire around the College with whispers of Rihanna, Kate Moss, Karl Lagerfeld – even Ryan Gosling.

“I hope I’m not a disappointment,” Victoria Beckham (pictured opposite trying out my treadmill desk) quipped to the audience as she arrived on stage.
Far from it. Instead she spent the hour that she was with them chatting eloquently about her career to date, some of the lessons that she’s learned, and her amazingly busy life as both a mum, a wife and a fashion designer. The students grabbed the opportunity to bombard her with questions and came away inspired by her humility, her humour and her “if I can do it, anyone can do it,” message. – Source

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MISCELLANEOUS > VARIOUS > >> Victoria at the Condé Nast College of Fashion & Design, London – March 12nd, 2014

Written by: Lah, Tuesday, 2014/03/04 at 9:19 PM Leave A Comment

PARIS — Good luck keeping Victoria Beckham off the selling floor — and out of the fitting rooms — when she parachutes in for a store event.

“I just can’t help myself,” the English designer confessed on Friday in Paris, where Printemps christened a 430-square-foot shop-in-shop for her signature brand in the middle of fashion week here. “I always have to be very hands on because I have a very strong opinion of what I want.

“I always find something I want to change,” she continued, smiling sweetly and adding: “My attention to detail is totally somewhat annoying.”

A good chunk of the designer floor at Printemps’ Boulevard Haussmann flagship — which houses brands such as Prada, Saint Laurent and The Row — was roped off for the meet-and-greet.

“I do lots of retail events, which aren’t press events. It’s me, meeting with my retailer, getting in the fitting room with my customer, doing trunk shows,” Beckham said. “I really have to get to know my customer more and more and more to understand what she wants so I can make sure that — yes, I am satisfying myself fashion-wise — but I’m giving her what she wants.”

Beckham’s space at Printemps — bordered in gleaming silver panels and with a low table for leather goods, plus a wall niche for eyewear — is her latest expansion in Europe ahead of the fall opening of a flagship on London’s Dover Street.

“My clothes sell very well here,” she said of Printemps, which also stocks her more affordable second brand — Victoria, Victoria Beckham — in its Maria Luisa area. “I’m very excited to have this space. I like the way they buy.…This is like a stepping stone for me, and it’s very exciting to reach out to my customer here in Paris and to have more product available.”

The designer and former Spice Girl lived in Paris for a good chunk of 2013 when her husband, soccer star David Beckham, spent five months playing for the Paris Saint-Germain team before retiring from professional sport.

“It sounds like an obvious thing to say, but the women here are very sophisticated and chic,” she said. “I’m very excited to be here during fashion week. You know the energy is incredible. It’s a beautiful, beautiful city. I love the energy, the shopping. I loved living here.” Beckham described her aesthetic as European, and said her fashions are targeted at a global clientele.

“I like to treat women in every territory the same. My customer wants quality, luxury. She wants to feel empowered, confident. She wants to feel her best,” she said.

Based in London, Beckham sells her collection in about 60 countries, with the U.K. her strongest market, the U.S. in second and Asia third. While the latter two remain Beckham’s strategic priorities, she said she would take her time to grow on the Continent.

“Every territory that we have entered into is growing rapidly, and I just want to do this the right way. I don’t want to rush anything,” she said. “The product is selling very, very well and when the retailer is selling product then they want to buy more. And nobody can argue with sales.” – Source

You can check pictures of Victoria in Paris at our Gallery:

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THE BECKHAMS > CANDIDS | APPEARANCES – HQ/LARGE > 2014 > February > Feb. 28th – Paris – Victoria at the Printemps Store

Written by: Admin, Saturday, 2014/02/15 at 4:26 PM Leave A Comment

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One would think that Victoria Beckham would’ve been exhausted last night since just the day before, she showed her latest collection at New York Fashion Week. But the designer, former singer, mother, and all-around icon was full of energy as she addressed an auditorium of students and journalists at Parsons in conversation with the college’s Dean of Fashion, Simon Collins. (And not to rub it in, but Beckham actually mentioned that she spent the morning at boot camp. Is she even human?)

Though the theme of the night was obviously her fashion career, a very talkative Beckham was happy to cover a range of topics, including her former identity as Posh Spice, her spouse’s modelling habits, and the fact that she can’t get over calling Valentino Garavani, who lives three doors down, her neighbor.
But in spite of her all of her successes—because, seriously, she has an incredible fashion career, a gorgeous family, and even a past as a world famous pop star under her belt—Beckham was refreshingly humble. She was quick to detail how much it took for her to earn a legitimate name for herself in the industry, and the immense work she puts into her brand on a daily basis. And, in spite of her own celebrity status, she even admitted to fangirling a little bit when she sees any of her peers wearing her designs, saying, “That’s a big deal…I never want that to go.” And yes, she smiled (and joked, and laughed!)—for most of the conversation, actually. From accepting the fact that singing isn’t really her thing to setting a good example for her daughter in the name of Sheryl Sandberg, here’s what we took away from the revealing conversation.

She’s not above cheesy Spice Girls references.
When Collins asked if she always knew that fashion was “what she really wanted to do,” she responded, “Is there a pun in there?” and laughed, followed by “Yes, it’s what I wanted, what I really, really wanted.”

She feels more comfortable as a designer than she did in the Spice Girls.
“I had a great time being in the Spice Girls, I really did,” she said, “But fashion was always my passion. I’m living a dream, and every morning I wake up and pinch myself. Right now is where I really feel comfortable, and I believe that I’m competing in an arena where actually, I’m good at it. I was never going to be the best singer, or the best dancer, and that was okay. “

Her very first fashion show involved VIP treatment from Donatella Versace herself.
“I was invited by Donatella Versace to go to Milan, and it was incredible. She took me to the store, and she dressed me, and then I went to the show. I’d never been to a fashion show, and felt that intensity and energy. I actually ran into Donatella recently, and she said in her wonderful Italian accent, ‘Remember when you came to your first fashion show, and you altered the clothes [I gave you]?’”

She’s a team player.
Multiple times throughout the evening, Beckham emphasized the importance of both working for other people and surrounding yourself with a great team. “I didn’t go to fashion college, but I spent quite a few years working for other designers,” she said. “And I learned so much. That’s the best advice I can give anybody: Don’t leave and try to start your own company. Get out there and work for other people. Be a sponge; have your eyes open, and enjoy. But learn.” As for her team: “I’m not doing this on my own. I have an incredible team of people who work really hard. Until you put yourself out there, you don’t realize what it takes.”

She considers Marc Jacobs to be her original mentor.
“He’s a very good friend of mine,” she said. “He gave me so much advice—not even about designing clothes, but about the business.” An example of his guidance: “He said that if you design a collection and it’s really good, then people can say that they don’t like it, but they can’t say that it’s rubbish.”

About her reputation…
“Everybody thinks I’m going to be a prima donna, so when I’m not, it’s a pleasant surprise,” she joked, and then more seriously: “I don’t think there’s any room for that, to be honest; I really don’t. It’s about being focused and working hard. Maybe some companies do have people who are a little bit prissy, but that’s the way they work. But it definitely doesn’t work for what I do.”

Read full interview by clicking here.

Written by: Admin, Tuesday, 2014/02/11 at 12:35 PM Leave A Comment

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NYFW: Victoria Beckham’s family affair

Give Victoria Beckham major credit.

Her entire brood turned out to support mum as she showed her fall 2014 collection at Cafe Rouge on Sunday morning. And all four young Beckhams were the best-behaved kids this mom has ever seen. Harper sat on dad David’s lap, and eldest son Brooklyn filmed portions of the show.

Backstage after her show, Victoria Beckham was friendly, excited and charming. Her secret to having well-mannered offspring? “That’s a huge compliment. They’re just excited to be here. The boys had never been to a show. I thought it was time that they saw what mummy did. Mummy works and daddy works,” she said.

Mum showed lots of long and lean silhouettes, with impeccable tailoring. “This is a real evolution for me, something I’m very excited about. It feels very new, very fresh, very me,” Beckham said backstage. “I love the element of surprise: When you turn around and the coat has the pleats. I really feel like I’ve evolved. I love the pleated skirts.”

She’s opening her first store on her home turf in London and plans to have a party to celebrate.

“I want to do more and more. We’re just pushing it each season,” she says. “This is a very feminine collection.”

And no, this busy mom doesn’t spend her entire life in heels. “I had a pair of velvet slippers on (earlier). I often wear flats. Living in London, you have to for sure.” – Source

You can read more reviews, see pictures at Denden Forums: CLICK HERE.

Written by: Admin, Tuesday, 2014/02/11 at 12:22 PM Leave A Comment

Are you a shoemaker aspiring to work with one of the world’s most famous celebrity designers, or know someone who is? Victoria Beckham may want to hire you.

Fresh from showing her 10th New York Fashion Week collection Sunday morning, the pop star-turned-designer dropped by Parsons’s John L. Tishman Auditorium Monday evening to share her wit and wisdom with the 800+ students and Posh wannabes (myself, included) in attendance.

Apart from taking Dean of Fashion Simon Collins’s numerous Spice Girls jabs in stride (“Would you say that being in fashion was something that you really, really wanted?”) and repeatedly praising Sheryl Sandberg’s best-seller Lean In, she also dropped this bombshell: In addition to her main womenswear label, diffusion line, accessories collection, fragrance and denim, the stiletto-loving Beckham is extremely keen on designing a line of footwear.

“You know, I do want to start a shoe collection,” she told the audience. “If anybody here is a shoe designer, please do come and see me! I definitely think shoes is probably the next category that I’ll look at going into; it’s quite a competitive category but I would love to go into [it]. I actually work with Manolo Blahnik on the shoes for my show every season and working with him is remarkable. I think it’s very complicated… I wouldn’t just want to do a signature shoe — I’d have to make sure I’m working with the right factories, do a flat…”

Beckham also isn’t ruling out a line of menswear in the future.

“I’d love to do menswear at some point, absolutely. I get very inspired by menswear — [my spring 2014 collection] was very inspired by men’s tailoring, and there’s the boy-meets-girl fashion message throughout the whole collection.”

“I’m sure some people in the room could come up with a muse for you that’s not too far from home,” Collins said cheekily, referring, of course, to Beckham’s ex-soccer playing style icon of a husband, David.

“Yes!” Beckham replied enthusiastically. “Yes, actually… he’s a bit busy modeling underwear at the moment!”

Though her menswear ambitions may seem a little bit lofty, a line of Victoria Beckham shoes would undoubtedly be fantastic. We’ll definitely be watching this space.

Source

Written by: Admin, Friday, 2014/01/31 at 1:06 PM Leave A Comment

Today, Victoria Beckham—former Spice Girl, current international fashion maven, and, of course, wife of David—has released a very personal venture with Skype. Dubbed Five Years: The Victoria Beckham Fashion Story, the interactive editorial effort, which falls under Skype’s Collaboration Project umbrella, chronicles Beckham’s journey from a celebrity presenting for the first time at New York fashion week to a seasoned designer who has worked to build a veritable fashion (and business) empire. Below, Skype has given us an exclusive clip from the series of short films (for more, including interviews with insiders and additional behind-the-scenes footage, visit collaboration.skype.com) that offers a look at the hours leading up to Beckham’s 2008 NYFW debut at the Waldorf Towers. Fun fact? She went down at 4 o’clock in the morning—wearing hotel slippers—to redo all the floral arrangements herself. But hey, you don’t land in more than 400 stores worldwide without a little obsessive dedication. Here, Beckham talks to Style.com about growing her brand, opening her first store, and overcoming celebrity stereotypes.

—Katharine K. Zarrella
It seems like quite a personal story you’re sharing with viewers. Are you ever concerned about sharing too much with your fans?
It is quite personal, but the fashion industry moves at such a fast pace, and we are always looking ahead to the next season, the next collection, so it was nice to take the time and look back at where we started and how far we have come. I hope viewers will take away a real sense of what goes into the building and workings of a fashion brand. It was a unique opportunity to show the story of my brand so far, hopefully encouraging those who are interested in fashion to work hard and follow their dream.

In one of the videos, you speak about how, when you presented your first collection, you rolled up your sleeves and did a lot of the grunt work yourself—even rearranging the flowers for the presentation. Do you feel that as a celebrity designer, editors, insiders, or fans ever underestimate you?
I have often said how fashion was a real passion of mine, so when I did my first presentation, it was a huge moment for me. The feedback and advice from my peers and others within the industry has been incredibly important to me, and I took everything on board as I started out. I don’t feel people underestimated me—I knew I had to fight the obvious preconceptions. I was a Spice Girl, married to a footballer. I was trying to do something that nobody had really done before. But I’ve always been a hard worker, and I believed in what I was doing and that I had a valid and unique point of view. I don’t think I necessarily overcame anything—it was the clothes that spoke for themselves. The industry was really fair and judged the clothes on their own merits.

You recently announced that you’re opening your first store on Dover Street, and are also opening an office here in New York. Why is now the right time for expansion?
It is a really exciting time for the brand. We are always pushing ourselves to see how we can take the designs and the business to the next level, and opening the store in London is the next significant step. Having launched first with e-commerce, I am now really enjoying the process of bringing my vision to a retail concept. The U.S. is an important focus for us this year, particularly in terms of growing our wholesale business, so opening an office in New York and having a team there will allow us to do that.

Where do you feel more at home: London or New York? Which city do you find more inspiring? And why do you choose to show in New York over London?
London is my home and where my business is, but I travel a lot, my team travels a lot, and we go to New York quite frequently. When I presented my first collection, I was living in L.A., so New York was geographically the obvious place to show. And New York fashion week drew certain retailers at that time that London fashion week did not. I feel the brand has a very European design aesthetic but is working to more of an American business model, so currently, we cover the best of both cities.

How do you feel your design aesthetic has changed and evolved since launching your line? And where do you find yourself going for inspiration?
I was able to establish a signature silhouette fairly quickly, and since creating that, I have continued to evolve it while constantly challenging myself in new directions. My approach remains the same in the sense that I want to create clothes that women want to wear and that are made beautifully and of the best quality—clothes that are fashion-relevant but true to my aesthetic. As the brand has grown, I am designing larger collections, and that leaves me more free to challenge myself for the runway, but I still always strive to achieve a balance. As for inspiration—I go everywhere! From places to people to films, books, and art. It’s amazing what can inspire you.

Did you have any idea when you first launched your line that you’d achieve such international success?
I always hoped to create a brand that would be here for the long haul—this was always a long-term vision. We now have a great global reach, we are sold in more than sixty countries in over 400 stockists and continue to look for new areas of growth and reach new customers. It has been a really amazing journey so far, and there are many more things that I want to do in the future when the time is right. It goes without saying that I have a great team of people—quite a small team of people—who have come on this journey with me so far and will continue to go even further.

Source

Written by: Admin, Monday, 2014/01/27 at 8:00 PM Leave A Comment

Today, Skype releases the official trailer for ‘Five Years ¿ The Victoria Beckham Fashion Story’, giving a first look at the forthcoming interactive editorial highlighting the journey of successful entrepreneur and creative professional Victoria Beckham.

EDIT: the embed video was removed, you can watch it HERE.

Written by: Admin, Friday, 2014/01/17 at 10:41 AM Leave A Comment

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VICTORIA BECKHAM has confirmed that her first standalone store will be on London’s Dover Street, opening this autumn. The shop, covering 7,000 square foot, will be situated at number 36 – which is currently occupied by sporting store Orvis, opposite Dover Street Market, next to APC, and a few doors down from Automat.

“I think the time is now because I know my customer,” Beckham said. “It will be the first time that the people will really be able to see the brand through my eyes.”

For the store’s interiors, Beckham has enlisted architect Farshid Moussavi – whose projects include the 2012 London Olympic Park – and explained that she hopes to “drill a massive hole through the middle” to link the building’s three floors.

“[Moussavi] is a woman who loves fashion as well,” Beckham told WWD. “She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.”

The space will house all of the collections under her brand, including Victoria Beckham, Victoria Victoria Beckham, denim, optical and accessories. Beckham also revealed that Britain is her strongest market, followed by America – where she is set to open an office, in New York’s Chelsea, next month.

Source

Written by: Admin, Wednesday, 2013/11/27 at 6:52 PM Leave A Comment

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Victoria Beckham may be known for her chic, polished look, but the designer has revealed that it is borne of necessity much of the time.

“These days, I’m up with at least one of my children most of the night, so I always wear a pair of sunglasses and a  really good handbag,” she said. “I love the fitted signature dress, and that’s a look that people associate with me, but then I also like to wear something looser, whether it’s a loose-fitting pant or shirt or whatever it might be.”

After experiencing fame as a Spice Girl, Beckham reveals that becoming a renowned fashion designer has been a rewarding – if surprising – transition.

“I’ve always loved fashion, even when I was in music,” she told Mytheresa.com as part of its Women Series. “You know, it’s funny, I never set out to create a brand. What I do really was a hobby. I love what I do. I am blessed to have a job that doesn’t really feel like a job. I’m enjoying it. I’m learning along the way.”

Source and watch the video

Written by: Admin, Tuesday, 2013/10/29 at 12:37 PM Leave A Comment

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The nominations for the 2013 ceremony have been announced – and Victoria Beckham has racked up an impressive mention in TWO categories.

Victoria has been nominated for the Red Carpet Award, which gives recognition to a British designer who is ‘creating global awareness of their designs in the media’, where she’s up against some of the fashion industry’s finest – Antonio Berardi and Erdem.

In her second nomination category – for Brand Of The Year – she faces competition from Alexander McQueen and Burberry.

Source | Source 2

Congrats VB!!

Written by: Admin, Friday, 2013/10/25 at 10:15 AM Leave A Comment

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For our November issue, Hal Rubenstein sat down with Victoria Beckham to discuss the detail that goes into her eponymous clothing line. Below are a few extras, and to read the full interview, pick up the November issue of InStyle, now available on newsstands and for download to tablets.

Sensing that she would be facing a skeptical audience, Victoria Beckham chose to begin her career as a true fashion designer in 2008 by “starting small. No big backers. No hype. But also no compromise,” she says. That resolve led to a clothing line that radiated refinement, restraint, and relevance—all of the things her celebrity fan base, and the rest of us, adores. The former pop singer has built on that success with sleek bags and sunglasses and a critically acclaimed spring 2014 show. We checked in with the world’s most famous soccer mom about what’s sleek and sexy now.

What are the three most important elements you think about when designing your women’s line?
A good-quality fabric is key to making clothes that will fit and last. Color has to be right to get you noticed. And the proper seaming details can help sculpt your body and give the illusion of sleekness. Our signature dresses seem quite simple, but that’s deceptive: The stretch jersey glides over the body as it hides all the lumps and bumps and holds in the right parts of the body.

You openly adore bags and sunglasses. What is it about both that makes you swoon, and which shapes and sizes do you favor for yourself?
I love bags. And yes, the bags are doing so well. What I am so proud of is the quality. Everything is made in Italy and no one can match what they do. I don’t agree with over-branding, so for me, what makes them distinctive is their easy sophistication and the colors, which I find energizing. My favorite may be the Liberty bag. It’s a large tote that you can fit lots in and it comes in really cool colors.

My favorite glasses are the small aviators. I have them in forest green, which is a surprisingly flattering color on the face, and I wear them all the time.

You developed your signature style quite quickly once you were on your own. How does a woman discover and develop a wardrobe that works best for her?
At the beginning, you should try everything. Good, bad, awful. As you get older you start getting a good idea of what suits you. Trust your gut, not a stylist or a rule maker. There is nothing worse than seeing a woman out in clothes that she obviously thinks she should wear. Her discomfort is what you see first. And like I said before, look at yourself from every possible angle before you leave the house.

When you were a little girl alone in your room, did you dream of becoming a pop star or a clothing designer?
It was always my dream to be in fashion, but I do love to perform. All little girls should have a hobby, and I was lucky enough to have my parents allow me to take acting, singing and dancing lessons. Of course I sang in front of the mirror into my hairbrush. But everybody did that. Didn’t you? Be honest!

Do you still ever sing at home or at parties?
David and I sing and dance at home with the kids all the time. In L.A., I used to love the XM R&B station called The Groove. I sing to it all the time. And Harper has fallen in love with the Spice Girls video “Viva Forever” because the video is full of little fairies. She loves to watch it every time we are out so I’m sure anyone passing us by must think I’m the most narcissistic mother in the world, but I swear she’s watching because of the fairies. Really!

For the full story, pick up the November issue, available for download to tablet and on newsstands now.

Source

Written by: Admin, Sunday, 2013/10/13 at 12:01 PM Leave A Comment

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Victoria Beckham is set to further cement her career as a fashion designer by opening her own boutique in London’s upmarket Mayfair.
After months of negotiations, the 39-year-old former Spice Girl has signed a deal to open the shop, selling her collections of clothing and handbags.

The location – in Dover Street, just a short walk from Old Bond Street – places Victoria at the heart of the capital’s fashion district.

Victoria first hinted at her desire to open a flagship store for her brand in April, when she told British Vogue that London would be the perfect location.

She said at the time: ‘This is where I want to have my first store. I’d like to do something that is really new, really fresh. Something a little bit conceptual – but not too much.’

Her designs have proved popular with the likes of Beyonce and Gwyneth Paltrow, but have previously only been available online, in fashion outlets and department stores.

A source close to Victoria said: ‘She’s really excited about getting things moving quickly.

‘Obviously there is still a lot to do, but the hope is to open the store properly early next year with one of the biggest fashion parties of the year.’

The news comes after it was reported last week that Victoria and husband David’s business empire now boasts earnings of almost £100,000 a day. The three companies which handle their family’s branding empire recorded combined turnover of more than £35 million a year, according to Companies House documents.

Source

Written by: Admin, Monday, 2013/09/30 at 11:26 AM Leave A Comment

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Victoria Beckham Did Her Makeup on the Train

by FARAN KRENTCIL

True story: Last year in London, the customs agent who stamped my passport asked if I’d met The Queen. I shook my head, and he said, “No, I mean the real Queen of England—Victoria Beckham!”

He’s not the only U.K. official who seems to think so. This week in Paris, Sir Peter Ricketts—Britain’s ambassador to France—invited Mrs. Beckham to host a fashion tea party inside his regal quarters. (They belonged to Napoleon’s sister until the 1830s and still boast much of the original furniture, along with a traditional English garden in the back.)

After wondering whether to curtsey or bow to the world’s most famous soccer mom (and settling for a high five instead), I asked Beckham about her latest collection, her imminent Skype show, and her eyeshadow, because frankly, it was amazing.

You’re debuting your newest denim range at this event. Can you tell me about it?
I love denim! I’m a denim wearer, and I wanted to make things I couldn’t find, but wanted. So the collection isn’t just jeans, there are T-shirts, jackets, and lots [more]. It’s all stuff that I want to wear. It’s good quality and really good fit. It’s all about fit—try it on, and you’ll see.

I only heard, like, half your answer because I’m kind of obsessed with you.
Hey, there’s nothing wrong with that. [Laughs] You’re okay!

You already showed your two main collections in New York. Why come to Paris?
When the ambassador kindly offered for me to use his home for today, I jumped at the opportunity to come to Paris and to [specifically] meet digital media, because connecting the digital space is very important to me. I wanted you to see all the collections in one room, and plus, this house is incredible—the sun is shining, we’re in Paris, and we work in fashion! It couldn’t really get any better.

Are you really starting a reality show on Skype?
No, but I I’m very excited about Skype. I had the opportunity to mentor other creatives via Skype, which is really important to me. But this is not a reality TV show! This is a documentary about me and my business. It’s not about my family or my personal life. It’s about me and how I’ve built my business.

So you aren’t designing a collection via Skype?
I use Skype a lot—but not to design, as once was…uh…

Insinuated?
Insinuated! “[She] creates the whole collection via Skype…” No, I don’t! However, I’ve been in London this week working on the collection, and if I want to talk to my sales team in Milan or Paris, Skype is great because it’s how you can feel in the same room as somebody.

Who will you be mentoring in the documentary?
We’ve only just started the process, but it will be designers, photographers, artists, and we’re doing it internationally—not just in England. And the team producing the documentary is amazing. We have an award-winning producer and an award-winning director. The collaboration is very exciting, because people will really see what I do, and they’ll see it through my eyes.

You’re wearing shimmery eyeshadow in a very cool, adult way, which is hard to do.
It’s Stila! I wear Stila makeup. But it was done on the train here this morning, and I have to say, when everyone here started taking pictures of me, I was like, “Hang on a second! Not too close, because I did this on the Eurostar!”

Source

Written by: Admin, Friday, 2013/09/27 at 9:47 AM Leave A Comment

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Victoria Beckham set out the digital future of her brand today as she hosted an intimate presentation at the British Embassy in Paris to a select group of digital journalists and announced that for the first time, her ready-to-wear collection would be available to buy in its entirety on her own site from January 2014.

No doubt striking fear in to the multiple retailers who stock Victoria Beckham’s sell-out collections, she is in effect taking some power away from those stores. ‘It’s great to sell to stores,’ she told us, ‘but you don’t have any control over the buy. Now is the time to move online and introduce this’ she said of her website that launched in February.

In response to brands still afraid of the big bad world of digital, those who refuse entry to digital press or demote them to the back of the room – of which there are sadly many on Paris’s schedule – she told us, ‘digital is the future and you can’t ignore its world. It’s a treat to dedicate time to digital press. I do all the Twitter and Instagram myself. It’s important for people to know it’s coming from me. The power of digital is incredible’.

Five years in, Beckham still captivates the industry with her first-class shows. And the plaudits never get old. ‘I still feel like I’m on cloud nine. I feel like I couldn’t give anymore, I’m very content, fired up and ready to go. The day I landed (from the New York show), my kids were at school so I just went straight to the studio to start on next season. It’s all about bettering myself, so it never gets old.’

Source

From Vogue UK:

VICTORIA BECKHAM’s mainline collection is going to be available from her ecommerce site from January, the designer told us today. Beckham was at the British Embassy holding appointments with European press and buyers this morning – and revealed that the success of the online portal has prompted the addition.

“I’m really excited to sell the mainline going on sale on our site – we don’t have a standalone store yet so my clothes are always sold by other people and I’m not always in control of who buys what or where – so now this is my edit of the collection and I’m happy to give people the opportunity to see the brand through my eyes,” Beckham told us in Paris today. “It’s only going on sale now online because as with all aspects of the business I like to take baby steps and make sure everything is right. I always wanted to do the Icon collection and keep it really small but now I have really learned who my customer is and what she wants, so it was time to take it online and really answer to the great demand that we’ve had for it.”

The website – launched in March this year – currently stocks pieces from the Victoria, Victoria Beckham line as well as the Icons collection, an offering of dresses inspired by the label’s best-selling styles. And as for a standalone bricks-and-mortar store?

“We’re not saying when yet,” she said, “but it will happen.”

“It’s fantastic to be in Paris,” she added. “Here we are, it’s Fashion Week, the sun is shining and this is just a treat for everybody between shows. I know how busy everyone is so it’s lovely for me to have the opportunity to meet everyone.

The spring/summer 2014 collection, shown at New York Fashion Week earlier this month, will be available on the website from January.

From Bazaar UK:

Victoria Beckham looked radiant today as she unveiled an edit from her Spring/Summer 2014 collections at the British Embassy in Paris. Dressed in slim black trousers and a draped, sleeveless silk blouse with cut-out mesh detail on the back, she greeted Harper’s Bazaar’s Fashion Director Avril Mair, who asked her whether she is now getting used to receiving rave reviews to her shows – the latest in response to her S/S 14 collection in New York. The feeling of delight “never gets old,” she said, happily.

It seems that the designer never gets tired, either. On top of her already extensive range of clothing and accessories lines, including Ready to Wear; Victoria, Victoria Beckham; Handbags; Denim and Eyewear, she told Mair that she will be launching a Pre Collection for the first time at the end of October – which will have a heavy emphasis on tailoring that includes a tuxedo, boyish jackets with wide cuffs and a range of new blouses. And only six months after the launch of her new e-commerce site, she also announced that she will introduce her own edit of S/S 14 on her website come January 2014.

Victoria, we salute your energy.

Written by: Admin, Thursday, 2013/09/26 at 1:09 PM Leave A Comment

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Victoria Beckham’s new collaboration with Skype has proved that Burberry’s Christopher Bailey isn’t the only fashion heavyweight capable of speaking in the digital language.

The popstar-come-designer has granted Microsoft’s instant communication platform full access to her studio over a five-year stint. The meetings, fittings and pre-show cronut binges (there’s Twitter evidence to prove it) behind Beckham’s burgeoning fashion label will then be edited into a unique fly-on-the-wall documentary.

The collaboration was natural for Beckham, not due to her previous Spice World camera training, but because Skype plays an integral part in her transatlantic role as mother and designer.

“Most evenings, I’m curled up in front of Skype, in my dressing gown, speaking with my studio in London,” Beckham noted of her work-life balance in 2010, when she was then based in Los Angeles.

Though few details have been confirmed by brand Beckham or Skype, Vogue reports that the collaboration will “give the audience opportunities to engage directly” with Victoria and her team.

We imagine a video chat with VB will be most popular.

Source

Written by: Admin, Thursday, 2013/09/12 at 1:33 PM Leave A Comment

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Here are the links to the latest pictures added to the Gallery:

The Beckhams:

Aug. 27th – LA – Victoria at Heathrow airport

Aug. 29th – LA – David and kids at the beach

Aug. 30th – Beverly Hills – David out and about

Aug. 30th – LA – David and kids at LAX airport

Sept. 1st – London – David and boys at Arsenal x Tottenham Hotspur game

Sept. 2nd – NY – Victoria at JFK airport

Sept. 4th – NY – David leaving a London studio

Sept. 6th – London – David leaving Bodo Schloss

Sept. 7th – NY – David at JFK airport

Sept. 8th – NY – Victoria Beckham’s Fashion show at Cafe Rouge

Sept. 8th – NY – The Beckhams outside Balthazar restaurant

Sept. 9th – NY – Victoria out and about

Sept. 9th – NY – David at the US Open final game

Sept. 10th – NY – Victoria out and about

Sept. 10th – NY – Victoria leaving a presentation

Sept. 10th – NY – David and Harper at a park in Soho

Melanie Brown:

Aug. 28h – NY – Mel B leaving her hotel

Aug. 28th – NY – Mel B at AGT red carpet event

Sept. 1st – LA – Mel B at Olivia’s Dollhouse and Tea Room

Sept. 4th – NY – Mel B at the post show red carpet for ‘America’s Got Talent’

 Melanie Chisholm:

Aug. 28st – London – Melanie C out and about

Sept. 5th – London – Melanie C leaving the Queen AIDS Benefit in support of The Mercury Phoenix Trust

Sept. 5th – London – Melanie C at “Freddie for a Day”

Sept. 10th – London – Melanie C at ‘Spectacle Wearer Of The Year’ Awards

Sept. 11st – London – Melanie C at BGC Annual Global Charity Day

 

Written by: Admin, Tuesday, 2013/09/10 at 4:11 PM Leave A Comment

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Watch Victoria Beckham Talk Harper, Living In England And Whether She Will Be Designing 50 Shades Costumes: EXCLUSIVE INTERVIEW!!

CLICK HERE

Ps.:  Thanks so much to Emma from Grazia.Co.Uk, who kindly emailed us the link :)

Written by: Admin, Monday, 2013/09/09 at 6:32 PM Leave A Comment

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Grazia tweeted us a link to their interview with Victoria Beckham, from yesterday, after her show. It is a lovely read:

There was one lady who stole the New York Fashion Week spotlight yesterday: Victoria Beckham. Well, Victoria and Harper Beckham to be exact. The designer unveiled her Spring Summer 2014 collection and – as we may have mentioned – the Graziettes were granted an all-access pass as part of our Fashion Week 360 extravanganza. It meant we saw Edie Campbell preparing to open the show despite not walking in heels for the past month, hair maestro Guido creating super-sleek ponytails and, of course, Harper tottering about with Daddy David (we die).

READ FULL INTERVIEW HERE

Written by: Admin, Sunday, 2013/09/08 at 4:51 PM Leave A Comment

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Victoria Beckham presented her Spring 2014 collection during Mercedes-Benz Fashion Week at Cafe Rouge today. Normally, i spend the whole event on twitter, tweeting and RTing everything i see, but today i couldnt do it. So, you can check everything about the show at Denden Forums: HERE.

After the show, she, David, Harper and her parents went to Balthazar restaurant. I’m sorting out the pictures from today, so keep checking the Gallery.

Written by: Admin, Tuesday, 2013/09/03 at 11:28 AM Leave A Comment

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And its time for New York Fashion Week! Check out Victoria’s schedule:

Sunday 8
10AM – Victoria Beckham
Tuesday 10
9AM / 6 PM – Victoria,Victoria Beckham

No more New York Public Library 4 #VictoriaBeckham. The designer has moved her Sept 8th SS14 show to the Italian-inspired Café Rouge! #NYFW – Source

Written by: Admin, Sunday, 2013/08/25 at 3:02 PM Leave A Comment

We’ve just added scans from New York Times Magazine with Victoria Beckham. Thanks to my friend Sara. Check them out at our Gallery:

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Gallery Link: 04. MISCELLANEOUS > Scans – Tabloid | Magazines | Merchandise > The Beckhams > Victoria Beckham: New York Times Magazine – August 2013

Written by: Lah, Thursday, 2013/08/22 at 8:06 PM Leave A Comment

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Past the closed-circuit cameras, past the nondisclosure-agreement-wielding security guard, past the Damien Hirst pictures, past the hyperorganized assistant and the bold monochrome walls and the sumptuous gray sofas and the three giant orchids — past all the accouterments of the celebrity household — a toddler sat on the floor, playing with her nanny.

The toddler was plump and adorable, her hair in a little bun that just then was being decorated with a chain made of tiny flowers. The nanny, a minute, seemingly nondescript person in a careless ponytail, was doing the decorating. She looked up. “I’m sorry — I’ll be looking after her while we do this,” she said, a remark that prompted a moment of severe cognitive dissonance, because this was not the nanny at all, but Victoria Beckham herself, barefoot, T-shirted, skin glowing, so tiny as to appear to be in danger of dissolving into the furniture. She wore baggy, oversize boyfriend-y jeans suspended above her super-slim hips by little more than a casual canvas belt and a prayer, and she was surprisingly smiley.

“Harper and I went to the park this morning and picked daisies, but she didn’t quite understand that to make daisy chains you need to leave some of the stem on,” she explained, gesturing to the pile of teeny flowers on the floor. Harper, 2, is Beckham’s daughter, but of course we know that already. We know it just as we already know the names of Beckham’s three sons (Brooklyn, Romeo and Cruz), the name of her husband (David, who, tragically, was not at home), her Spice Girls handle (Posh Spice), and many other interesting Beckham-related facts, both important and trivial.

Beckham seized fame by the collar in 1996, when the Spice Girls emerged to become, briefly, the biggest thing in girl bands since the Supremes; fame in turn grabbed her by the throat when she married David, then a dishy Manchester United midfielder with mercurial hair, boundless talent and a yen for the limelight. They were more than the sum of their parts; he, one of the world’s most famous soccer players, with a deadly free kick; she, the impossibly thin, impossibly high-heeled quintessential wife, followed everywhere, photographed everywhere, even her most banal utterances repeated and dissected.

But in the last few years, a new kind of renown has been creeping up on Victoria Beckham, an unfamiliar phenomenon in a Kardashian world where people are famous for just being famous. This is the renown that comes from having a serious job and being seriously good at it. Five years after she shocked the blasé New York fashion world by unveiling a collection of beautifully made, elegant dresses that were chic and understated and ultraflattering, Beckham has established herself as a powerful force in the industry, proving again and again that she is far more than another celebrity slapping her name onto someone else’s product.

READ FULL INTERVIEW/ARTICLE HERE | PICTURES

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